Digital Content: Looking Back On The Journey

We live in a time where we are constantly engaging within the digital sphere, consistently through the collaboration and production with others. These non-linear ways allow us to think outside of the box. Familiarity with media and with different platforms allow one to be aware, as well as sensitive to representation. In Glynda Hull’s article At Last: Youth Culture and Digital Media: New Literacies for New Times, she engages in digital literacy: a paramount of being literate. Vital to media production, digital tools allow us to enhance our communication, culture, and human behaviors. We are agents of change.

Engaging in fundamental concepts of digital communication has allowed me to understand and apply information presented through the digital world.

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Digital Literacy Is The Ability To Digitally Communicate and Engage In A Variety Of Technologies.

Main Takeaways

  • Understand ethics as they are significant in regards to the use of communication, cultural expressions and social change in contemporary society.
  • We like beautiful things. This being said, aesthetics matter, so steal like an artist.
  • Use story telling to connect to viewers. Make sure that you pay attention to detail and remember quality over quantity. If you know your audience, you have a sense of who you want to connect with: conceive, collect, construct, and correct.
  • Space for critical voice in production. A critical aspect is important. Value is key.
  • Be aware of power. Importance of representation of self. It goes back to the idea of self branding and representing others.
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Digital Communication Goes Beyond Social Media And Looks At The Content You Create.

My Work

While this class focused on the technical side of digital literacy, I fully immersed myself in the world of digital communication through gaining knowledge and taking advantage of available tools to brand myself. I have been able to gather all literate aspects together and apply them to my blog  and website.

My personal digital journey over this course has granted me the ability to create content that will effectively “communicate critically, aesthetically, lovingly, and attentively,” as Hull suggests.

Despite the complex aspects, I have been able to define my social identity through the production of a personal video, as well as working with others to make two multimedia projects that consisted of a podcast and a video. Reflecting on my multimedia work, I am proud of the work that was produced. Purpose and well-balanced content were my main focuses, as my main intent was to grab attention of my viewers through the branding of awareness. In regards to improvement, there is room to further develop my professional and critic voice within my writing.

With past experience in digital production, the practice of the production stages (pre-production, production, and post production) and the use of computer programs (Audacity, Adobe Photoshop Elements, Adobe Premiere Elements, iMovie, and Final Cut Pro) have assisted my growth and skills as a digital producer.

On a personal note, I can truly say that I have acquired skills and competencies that I will be able to apply to my everyday communication skills, as well as my future profession.

 

Continue reading “Digital Content: Looking Back On The Journey”

Women Empowerment

Do you believe social media is positively empowering young women?

This video I edited promotes awareness & understanding of how social media affects young women. As women, users, and members of  a society that is saturated with technology, we can promote and empower one another through social media. Young women at Furman University were asked to consider the different aspects of social media and how it affects them.

We have the power to use our own voice and change the way women are represented.

Make Your Product Stand Out

Take a minute and reflect on how your technological devices play such an impacting role in your everyday life.

What makes you like those products?

Do the companies keep you coming back to purchase their items?

The products  we buy and consume nowadays need to be convenient and easily usable. It is all about experience. We all want a product that is appealing: well-designed and functional.

Whether you are selling a cell phone, a computer application, a toaster, or an online blog, it is required to be user friendly.

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You want to stand out from the others.

Customer loyalty needs to be established from the very beginning, especially in order to increase satisfaction and productivity.

Impress your users, as they are the ones who allow your site to flourish and grow. Leave them pleased and returning for more. A key way to accomplish this is through self-branding. Personal self-identity is the necessity to branding your product.

 

Brand yourself. Content is key, but it needs to be communicated effectively. Keep your viewers and customers returning for more. A product with just one flaw can stray your users away. Make it so that your business has very little mistakes and that it processes very fast. Your viewers need to be continuously engaged in what you are selling. Things should not be complex.

Market, market, market…

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a good experience = a good business

There are plenty of products that are competing with you. In order for you to succeed in standing out from the rest, create your own identity in the world of marketing. Make your business stand out through:

  • appeal
  • communication
  • presence
  • networking
  • visibility

 

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Allow your users to truly connect with you.

 

 

Share and brand what matters to you.

With these ideas in mind, remember to apply them to your own business. Allow your identity to thrive.

Continue reading “Make Your Product Stand Out”

Yik Yak

Yik Yak is a controversial app that has captured the attention of students in a campus-wide level.

Students can anonymously post their thoughts.

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Listen to my podcast to hear what students at Furman University think about the app: Yik-Yak: Initiating Campus Accountability Versus the Good & the Ugly

Continue reading “Yik Yak”

Plus-Size Models Bring Confidence to Curves

The plus-size fashion industry is worth $17.5 billion, then why has there been such an issue for women to find fashionable clothes in their sizes?  There should be a market for every size. This being said, there is currently more of a focus on smaller sizes, rather than in the market for larger sizes. The world is full of different shapes and sizes, yet curvier women are often overlooked and underrepresented within society.

Recently, the full-figured fashion world has gotten a new look. With the rise in availability for full-figured clothing, plus-size models are bringing a sense of body acceptance into the plus-size fashion world. With this, it has given these curvy models a voice.

When shopping in retail it becomes a scavenger hunt to find sizes above a size 12. Sizes 0-2 are the dominating the fashion scene. Over a third of women that we are a size of 14-18.  If finding a size 12 is a challenge, then try to imagine how trying to find a size 24 must be.

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Iskra Lawrence uses her plus-size platform to talk body confidence with women of all sizes.

With a rise in the size, plus-size models bring the  promotion of women of all sizes. This is allowing a wide variety of size and clothing options to be available for those in need of larger sizes. There is a competition for marketing plus-size clothing now. Consumerism and activism are beginning to merge with the help of plus-size models.

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Ashley Graham brings a change to the fashion industry as she makes the cover of the 2016 Sports Illustrated Swimsuit Edition.

 

There’s a wide array of different sizes of models in the industry. The ability to advertise with plus-size women opens the eyes of women. You see a size 14 model and you think to yourself, ‘Wow, I’m a size 10, but if she can strut her body, then I can as well’.

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Melinda Parrish, plus-size model, brings awareness to the promotion of self love for women’s bodies.

These ‘bigger’ models are redefining the definition of healthy: it doesn’t exclusively mean skinny.

This industry is straying away from the old conservative look, and modelings are bringing stripes and crop tops into the fashion scene. With this, there comes a sense of confidence and empowerment for women.

Why should one who wears bigger sizes feel restricted to wear the same style as one who wears clothing that is 10 sizes smaller? So what if you have love handles and a muffin top? Embrace your curves just as these models are.

With the help of these models, there is the promotion of the sense that beauty comes in all sizes!

Continue reading “Plus-Size Models Bring Confidence to Curves”

captivation through production.

It all begins with storytelling through a lens.

Todd Chappell advises techniques on how to thoroughly and effectively produce a personal document of film through his work, Video Production Primer.

The formation of creating video begins with video production: pre-production, production, & post-production. Through these 3 film processes, the overall formation will incorporate storytelling.

Tell a Story

Through experience, I have learned that you need a concise layout of your plans in order to have an organized, well-structured storyboard.

 

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It’s crucial to incorporate a beginning, a middle, and an end.

Structure your film through scripting.

Using a script allows you to display a sequence for the purpose of laying out the scenes before putting them into a motion picture creation.

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Screenplays are used to show action and dialogue.
Use a two-column AV Script to include all visual aspects of production. Using two-columns allows you to visually synchronize your dialogue to the shots.
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Use an AV script to include specific content from each shot.

Interview

Converse and question when participating in an interview. Come prepared with questions and confidence. Show up with an outline of your story-telling elements to not only allow your interviewee to feel comfortable, but allow your story to come across effectively.

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Make sure that your interviewee tells an elicit story to hep promote the development of your production.

 

 

 

Shooting

Just like your interviews, make sure that your plan out your filming process prior to shooting. Indulge yourself in organization and a well-structured plan. Keep your eye on the clock and schedule a when each shot while be filmed. Take advantage of your ability to pick a location and certain shots to adequately capture and tell your story.

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Express ideas, motion, and movement through shots.

Incorporate Other Forms of Media

With the convenience of access to other forms of media, take advantage of music and media to further enhance your complete production.

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Use your digital literacy skills to communicate the purpose to your audience.
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Images have a strong emotional factor because they compel us with visual content.

Content is key! Use images, music, and stock footage to draw your viewer in even further.

Gear Yourself Up

While including other forms of media in your production, be well informed of how to make full use of the gear you have. Not only make sure that you understand how to capture film visually, but be well-equipped with knowledge on the tools used for film:

  • White Balance
  • Focus
  • Tripod
  • Microphones
  • Software
  • Editing Factors

Through experience, you will develop interviewing, editing, filming, and audio skills to apply to the process of film production.

Film production entails mistakes, yet it allows you to grow as a producer and communicator. Empower yourself with media literacy to further cultivate your video production proficiency.

Continue reading “captivation through production.”

Big Name Brands Take on Big Girls

Beauty is changing and plus size models are taking a stance in promoting curvy beauty through popular style. Women in the plus-size community should not feel excluded or frustrated when shopping in retail.With this, plus-size models are breaking the myths to the perfect body figure that society has created.

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Why should society determine our size?

Plus-size clothing brands and markets have began to campaign larger sizes as there is current and future industry trends for designer labels for bigger women. Until these past few years, the retail industry had been ignoring the needs of plus-size women in regards to fashion.  80% of plus-size women said that they would spend more on apparel if they could find flattering clothes. With this statistic in mind, the retail industry has begun a revolution in marketing clothing for plus-size women.

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Myla in the Calvin Klein shoot deviates from the standard size of 0.

 

The 2014 Calvin Klein model Myla Dalbesio, 27 and size 10, made history as one of the curviest woman ever to star in their underwear campaign. While there is controversy as to if Myla should be considered ‘plus,’ the fact that Calvin Klein has began to campaign their underwear for bigger women was a huge step in their branding.

 

External appearance and standards of perfection are changing as clothes are being designed specifically for plus size women.

 

 

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The rise in plus-size clothing sales has sky rocketed.

 

 

 

 

 

 

 

Size 12 plus size model, Ferreira, is the new face of Aerie’s #AerieREAL campaign. She shows that you don’t have to be “skinny” to wear a swimsuit.

Brands like Louboutin and Arie are branding their labels thanks to the help of models.

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Clementine Desseaux sports Christian Louboutin’s new lipstick in the company’s campaign. The company uses Clemetine to brand diverse types of beauty.
As time goes on, there is more opportunity for these big labels to expand their plus-size line. The rise in the plus-size fashion industry is happening now, and  there’s more to come. Plus-size models will continue to set the example for what women of society should look like.

 

 

Continue reading “Big Name Brands Take on Big Girls”